How to get to the top of Bing
How I got to number 1 in Bing in 2 weeks
With Bing being the new search engine on the block I thought I would post some free SEO tips that helped me get to the top. Admittedly the keyword I am optimising for isn’t the most competitive in the world but hopefully this example will give a better insight into what Bing is looking for. As you can see below the search term I was using was ‘Celazole’.
4th in Bing
On 26th August I was 4th in Bing. I needed to make up 3 search engine positions and I was competing with the manufacturer of the product. So here are the SEO changes I made to the page:
- I know that Bing has a higher weighting for CAPITAL LETTERS than other search engines, this is already integrated into the style of the page so wasn’t hard to put the keyword in capital a couple of time (no more than a couple!)
- As this is quite an old website, the coding used is tables and cells and is really bad… I worked my way through it removing anything unnecessary, and correcting a couple of errors. My changes made about 2/3KB worth of difference in the file size. The page still has errors on it but it’s doing well at the minute.
- I finally I changed a few of the links coming into this page – found on other pages within the same site. Focussing on ‘Celazole’ as the keyword
- And then I waited! Not too many changes but search engines don’t like too many changes too fast.
As you can see there was no link building, no scrutinising of the keyword density – just plain old improvement of the page and knowing what Bing was looking for.
Number 1 in Bing
Number 1 in Bing! Now I just have to do that for every page of the website – and some will not be as easy as this!
