Get Fast Usability Results
Test usability and get fast results
After reading an article on improving conversions by Avinash Kaushik (this article is also full of free SEO and internet marketing tips) I decided to try out one of his suggestions – Five Second Test
The purpose of this usability testing tool is to find out what the users attention is draw to within the first 5 seconds they are on your website. This information could prove invaluable to increasing conversions and how users interact with your website.
If a user is not sure what the purpose of your website is then you should optimise the design of your site to increase visitor attention and conversions.
The process is simple:
- Take a screen shot of the web page that you wish to test
- Go to Five Second Test and register
- Upload your screen shot
- Send out the test link or you can wait for random users to stumble upon it using the ‘random test’ link on the homepage
- Gather feedback on your website
Tester’s are then presented with a screen telling them they have 5 seconds to look at the screen shot and remember what they see. Then a form appears with 5 fields – all the tester has to do is fill in what they remember about the website. This can be anything that the user decides – there are no right or wrong answers!
Here you can find the test that I set up earlier today:
http://fivesecondtest.com/test/jpOVGukN
Using the information that I gather here I plan to create variations of this web page and A/B split test those different variations to increase conversions.
I am in no way affiliated with Five Second Test – if you have experiences good or bad with this service please share your thoughts in the comments below. Thank you.
A/B split testing!
is it really necessary to upload a screenshot and have random people tell you what grabs their attention?… i would suggest if you aren’t sure what part of your page stands out then you’re in the wrong game.
lol, in a world without bureaucracy you’d be right – but where I work, when I say ‘this page has too much text on it’ no one listens! Now that I have 10+ random results saying ‘there’s too much text on this page’ maybe someone will listen!