How I got to number 1 in Bing in 2 weeks
With Bing being the new search engine on the block I thought I would post some free SEO tips that helped me get to the top. Admittedly the keyword I am optimising for isn’t the most competitive in the world but hopefully this example will give a better insight into what Bing is looking for. As you can see below the search term I was using was ‘Celazole’.
4th in Bing
On 26th August I was 4th in Bing. I needed to make up 3 search engine positions and I was competing with the manufacturer of the product. So here are the SEO changes I made to the page:
- I know that Bing has a higher weighting for CAPITAL LETTERS than other search engines, this is already integrated into the style of the page so wasn’t hard to put the keyword in capital a couple of time (no more than a couple!)
- As this is quite an old website, the coding used is tables and cells and is really bad… I worked my way through it removing anything unnecessary, and correcting a couple of errors. My changes made about 2/3KB worth of difference in the file size. The page still has errors on it but it’s doing well at the minute.
- I finally I changed a few of the links coming into this page – found on other pages within the same site. Focussing on ‘Celazole’ as the keyword
- And then I waited! Not too many changes but search engines don’t like too many changes too fast.
As you can see there was no link building, no scrutinising of the keyword density – just plain old improvement of the page and knowing what Bing was looking for.
Number 1 in Bing
Number 1 in Bing! Now I just have to do that for every page of the website – and some will not be as easy as this!
wayne Bing, SEO Tips free seo tips, keyword, meta tags, optimise, search engines, seo
Test usability and get fast results
After reading an article on improving conversions by Avinash Kaushik (this article is also full of free SEO and internet marketing tips) I decided to try out one of his suggestions – Five Second Test
The purpose of this usability testing tool is to find out what the users attention is draw to within the first 5 seconds they are on your website. This information could prove invaluable to increasing conversions and how users interact with your website.
If a user is not sure what the purpose of your website is then you should optimise the design of your site to increase visitor attention and conversions.
The process is simple:
- Take a screen shot of the web page that you wish to test
- Go to Five Second Test and register
- Upload your screen shot
- Send out the test link or you can wait for random users to stumble upon it using the ‘random test’ link on the homepage
- Gather feedback on your website
Tester’s are then presented with a screen telling them they have 5 seconds to look at the screen shot and remember what they see. Then a form appears with 5 fields – all the tester has to do is fill in what they remember about the website. This can be anything that the user decides – there are no right or wrong answers!
Here you can find the test that I set up earlier today:
http://fivesecondtest.com/test/jpOVGukN
Using the information that I gather here I plan to create variations of this web page and A/B split test those different variations to increase conversions.
I am in no way affiliated with Five Second Test – if you have experiences good or bad with this service please share your thoughts in the comments below. Thank you.
wayne Design browser, conversions, free seo tips, internet marketing, optimise, usability, web design
