Architect Web Design

How I got to number 1 in Bing in 2 weeks

With Bing being the new search engine on the block I thought I would post some free SEO tips that helped me get to the top. Admittedly the keyword I am optimising for isn’t the most competitive in the world but hopefully this example will give a better insight into what Bing is looking for. As you can see below the search term I was using was ‘Celazole’.

4th in Bing

On 26th August I was 4th in Bing. I needed to make up 3 search engine positions and I was competing with the manufacturer of the product. So here are the SEO changes I made to the page:

• I know that Bing has a higher weighting for CAPITAL LETTERS than other search engines, this is already integrated into the style of the page so wasn’t hard to put the keyword in capital a couple of time (no more than a couple!)
• As this is quite an old website, the coding used is tables and cells and is really bad… I worked my way through it removing anything unnecessary, and correcting a couple of errors. My changes made about 2/3KB worth of difference in the file size. The page still has errors on it but it’s doing well at the minute.
• I finally I changed a few of the links coming into this page – found on other pages within the same site. Focussing on ‘Celazole’ as the keyword
• And then I waited! Not too many changes but search engines don’t like too many changes too fast.

As you can see there was no link building, no scrutinising of the keyword density – just plain old improvement of the page and knowing what Bing was looking for.

Number 1 in Bing

Number 1 in Bing! Now I just have to do that for every page of the website – and some will not be as easy as this!

wayne Bing, SEO Tips free seo tips, keyword, meta tags, optimise, search engines, seo

What’s Google Caffeine and what does it mean for SEO?

On Monday 10th August the Official Google Webmaster Central Blog was updated with details of the new Google Caffeine update that Google plans to implement soon. Google are describing this update as ‘under the hood‘ meaning this update should not affect rankings dramatically.

The purpose of the update is to make the coding behind Google search more effective to make searches more accurate, faster and more scalable. Here is the quote from the Google Caffeine Blog Post:

It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions

What’s interesting about this is that this update (no details on when this update will be applied to normal Google search) is the first one in a series of updates. It’s clear Google has been working on this for some months and it is not a reaction to the launch of Bing. Over the next couple of months it will be interesting to see what Google has in store to keep itself as the number 1 search engine in the world.

In the meantime you can test out the new Caffeine update by going to http://www2.sandbox.google.com to test the Caffeine update using the Google.com index. Experimenting with this should give you an idea of what to expect from the update. Google are requesting that if you have any feedback on the update to go to the ‘Dissatisfied? Help us improve‘ link at the bottom of the page and use the word Caffeine in the subject field.

wayne Google Google, search engines, seo